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Snack-Based Care Packages

This Service Helps Customers Create Personalized Care Packages

— February 2, 2016 — Lifestyle
'Snack Sender' is new service that allows customers to order monthly snack subscriptions and personalized care packages. The company was founded by Randi Kassan, after she received a homemade care package from her grandmother during college. Kassan then took this idea of personalized care packages and decided to simplify the process.

Unlike other snack subscription services, Snack Sender also specializes in creating customized care packages for college students and other individuals who may be far from home. The customer purchasing the care package has the option to choose five personalized goodies from a selection of fresh and wholesome snacks that range from candy to granola. Customers can then add a personalized note to let the recipient know that they are missed.

Snack Sender is particularly useful for the parents of college students who may be looking for a simple way to send their son or daughter a personalized gift.
Trend Themes
1. Personalized Snack Subscriptions - Providing customers with the ability to curate their own snack packages offers a disruptive innovation opportunity in the snacking industry.
2. Customized Care Packages - Creating personalized care packages opens up opportunities for disrupting the gifting industry by offering a tailored and thoughtful gift-giving experience.
3. Convenience in Gift Delivery - Streamlining the process of sending care packages presents a disruptive innovation opportunity in the gift delivery industry, making it easier for professionals and parents to show they care.
Industry Implications
1. Snack Subscription Services - Snack subscription companies can explore the concept of customization to provide a unique and personalized snacking experience, setting themselves apart in the market.
2. Gifting and Gift Delivery - Innovations in personalized care packages can disrupt the gifting industry, offering a convenient and heartfelt way to send thoughtful gifts to loved ones.
3. College Merchandise and Services - Colleges and universities can partner with snack subscription services to offer customized care packages to students, enhancing their college experience and providing a valuable service.
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