The 'Police' KY Gel personal lubricant ad is deceptively innocent looking, comprised of a cartoonish scenario where rows of law enforcement are not paying any attention to a robber in the background making a getaway with bags of cash.
Instead of focusing on the criminal, the huge gathering of police officers, Canadian mounties, sheriffs and even a SWAT team are apparently in the process of dealing with a much more dire situation inside of a building.
There are only two suggestive words on the ad: "Do Trespass," but even this doesn't help much with unravelling the mystery. The biggest clue comes from one police officer who stands in front of stairs, presumably trying to tempt a couple (or whoever else is inside the house) to step outside and take a break from their adult activities with multiple boxes of pizza.
Stats for Cheeky Exhibitionist Ads
Trending: Older & Average
Research: 583 clicks in 104 w
Interest: 0.7 minutes
Concept: "personal Lubricant"
Related: 53 examples / 41 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: organic lube, multi-faith holiday knitwear, and eco-friendly cycle solutions.
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