The Persil Gel Campaign Features Metropolis Shirt Smudges

By: Meghan Young - Published: Mar 8, 2012 • References: ddb & ibelieveinadv
The Persil Gel campaign shows that it's important to take care of stains as quickly and as properly as possible. If not, that very stain will start to build a life that people will find harder and harder to banish. Taking the common phrase 'setting in' and tweaking it ever-so slightly, the Persil Gel campaign urges people to "Stop stains from settling in."

Conceived and executed by DDB, an ad agency based in Dubai, United Arab Emirates, the Persil Gel campaign is clever, cute and absolutely hilarious. It depicts these 'settled-in' stains as booming communities. For instance, one has become the Choco High School while another was converted into Ketchup Boulevard.

The Persil Gel campaign was art directed by Firas Medrows, with copy by Zahir Mirza and illustrations by Tarek Saman. Stats for Settled-In Stain Ads Trending: Older & Chilly
Research: 929 clicks in 220 w
Interest: 1.2 minutes
Concept: Persil Gel Campaign
Related: 40 examples / 31 photos
Segment: Neutral, 18-55
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