The website for ‘Perrier with Dita Von Teese’ combines sexiness and interactivity. This website takes you go to a luxury mansion, where you can spend some quality time with the sultry burlesque star.
Ogilvy Paris, who created the interactive adventure, let Dita inform her fans of this exciting campaign via Twitter and Foursquare. The plan was to make a more interesting campaign with a celeb, not just to place their face on the product. The Perrier by Dita Von Teese campaign is original in that it brings sex appeal to interactivity.
Interactive Burlesque Sites
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