Perrier by Dita Von Teese Will Make You Blush

By: Vittoria Natarelli - Published: • References: perrierbydita & adland
The website for ‘Perrier with Dita Von Teese’ combines sexiness and interactivity. This website takes you go to a luxury mansion, where you can spend some quality time with the sultry burlesque star.

Ogilvy Paris, who created the interactive adventure, let Dita inform her fans of this exciting campaign via Twitter and Foursquare. The plan was to make a more interesting campaign with a celeb, not just to place their face on the product. The Perrier by Dita Von Teese campaign is original in that it brings sex appeal to interactivity. Stats for Interactive Burlesque Sites Trending: Older & Warm
Traction: 17,553 clicks in 238 w
Interest: 4 minutes
Concept: Perrier With Dita Von Teese
Related: 98 examples / 75 photos
Segment: Neutral, 18-35
Comparison Set: 36 similar articles, including: interactive luxury campaigns, interactive shopping bags, and burlesque aircrafts.