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War Game-Inspired Colas

Call of Duty Now Available in Badass Drinkable Form with Perk-a-Cola

— February 7, 2013 — Tech
Gear up soldier, your duty is calling you to exterminate your thirst with extreme precision with this line of Perk-a-Cola drinks right out of the Call of Duty games. Created by Reddit user Kjkemme and his sister (whose zombified hand appears in the images), these colas will appeal to any Call of Duty gamer.

For the unititated, Perk-a-Cola is an in-game power up that allows gamers to get much needed boosts in the multiplayer arenas. Of particular interest to competitive gamers are the nutritional facts, which include your daily recommended dose of headshots and grenade kills.

The ingredients include "badassery, electricity, blood, sweat, tears, guts, vodka, zombie appendages and teddy bears." Every gamer worth their salt needs their daily dosage of teddy bears, so it's a good thing that Perk-a-Cola gives you that essential teddy bear boost.
Trend Themes
1. War Game-inspired Beverages - The intersection of gaming and beverage industries offers an opportunity for disruptive innovation in experiential marketing.
2. Gamer Nutritional Products - The emergence of gaming-specific beverages and snacks highlights the potential for nutrition and supplement companies to target the gaming market.
3. Novelty Flavor Trends - Unique and unconventional flavors such as those found in Call of Duty's Perk-a-Cola could become a trend in the food and beverage industry.
Industry Implications
1. Gaming - The intersection of gaming and beverage industries offers an opportunity for disruptive innovation in experiential marketing.
2. Food and Beverage - The emergence of unique, gaming-inspired products indicates the potential for innovative flavors and marketing strategies within the food and beverage industry.
3. Nutrition Supplements - The emergence of gaming-specific beverages and snacks highlights the potential for nutrition and supplement companies to target the gaming market.
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