The Abarth is making a comeback. The what? It's a neck-snapping, head-turner that had its hey-day in the 1960's.
You probably know how much excitement the return of the Mini-Cooper caused. The Abarth will cause the same stir in Europe. The Scorpion was a killer on the track as the video shows. It's returning now with exciting styling and performance.
Implications - Comeback trends, not only in the automobile industry, reflect a reaction against futuristic design trends. Any other brand can incorporate retro in their product, service or marketing campaign, but the emphasis on reinvention will appeal to the consumer, in that there must be modern aspects to the "old" product, and more importantly, modern comforts.
Stats for Performance Mini Cars Comeback
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Concept: Performance Mini Cars Comeback
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Segment: Males, 18-35
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Performance Mini Cars Comeback
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