This Retailer Lets Consumers Personalize the Perfect Scent

By: Katherine Pendrill - Oct 6, 2015
References: victoriassecret & bustle
'Victoria's Secret' recently unveiled a customizable fragrance studio that allows consumers to personalize the perfect scent. While there are a number of different perfumes to choose from, it can be difficult for consumers to find their signature scent. This innovative beauty bar provides a new way for consumers to create a perfume that is perfectly tailored to their personal preferences.

The new 'VS Fantasies Fragrance Studio' is an interactive beauty bar that lets customers blend different fragrances in order to create the perfect scent. The studio is housed inside Victoria Secret stores and offers 19 different VS fragrances. Consumers can blend, mix and layer different scents in order to find a fragrance that is suited to their personality. The unique retail concept allows consumers to create personalized products that no one else will have.

The VS Fantasies Fragrance Studio provides a fun and interactive way for consumers to shop for their signature scent.