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People may want to avoid these sad puppy eyes as much as possible, but the Perdigao Boneless Turkey campaign concentrates on one instance when they will put themselves ahead of their loyal pets. No bones in their turkey might mean no bones for their loveable furballs to snack on when the meal is said and done, but imagine the hassle free cooking and eating that will result from such a hunk of meat.

The Perdigao Boneless Turkey campaign was conceived and executed by the Young & Rubicam ad agency based in Sao Paolo, Brazil. Adorably shot by photographer Mauricio Nahas, no words are needed to convey the message being sent. The campaign was art directed by Eiji Kozaka and Kleyton Mouro with creative direction by Alexandre Vilela, Felipe Gall, Rui Branquinho and Flavio Casarotti.