The Latest #PepsiChallenge Boasts Branding by Nicola Formichetti

By: Jana Pijak - Apr 18, 2015
References: buro247
The 2015 #PepsiChallenge was recently announced and will feature a series of three, limited edition cans by creative director and designer Nicola Formichetti. In addition to serving as creative at Mugler and more recently Diesel, the visionary is also the face behind, Necopanda, a genderless fashion brand that embodies his bold aesthetic.

Drawing inspiration from nightlife and youth culture, Nicopanda is known for its youthful clothes and eye-catching use of color. Referencing his personal collection, Nicola Formichetti creates three custom pop cans for the 2015 #PepsiChallenge.

The cans feature a graffiti-themed print and form a larger image when placed side-by-side. This artistic branding concept illustrates fashion's growing influence on adjacent industries and shows how established brands like Pepsi are collaborating with creative leaders in an effort to appeal to a younger and alternative demographic.