Pepsi Special Can Impede the Body from Absorbing Fat

By: Elise Ying-Hei Ho - Published: • References: suntory.co.jp & kotaku
In partnership with popular Japanese beverage company Suntory, Pepsi is releasing a new soft drink that can apparently prevent the absorption of fat called Pepsi Special.

Pepsi Special is supposed to contain an “indigestible form of dextrin,” which is a dietary fiber supplement that makes it increasingly difficult for the body to absorb any fat while eating. According to Suntory’s Web site, this product is “food for specified health use,” which means it is regulated by the Japanese government.

At first, it seems strange and ironic that a soft drink company is rolling out with dietary drinks that can help people lose weight. Considering the popularity of sodas and the strong cravings people have when they attempt to quit the carbonated heaven, people can use Pepsi’s new concoction to their advantage as a dietary assistant. Stats for Weight-Controlling Soft Drinks Trending: Older & Mild
Traction: 1,120 clicks in 101 w
Interest: 0.8 minutes
Concept: Pepsi Special
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
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