Superstar

The Pepsi Refresh Project Lets Consumers Choose

By: Katherine Vong - Published: • References: refresheverything & springwise
Pepsi is all set to launch a unique crowdsourced marketing effort called the Pepsi Refresh Project, which involves giving $20 million to community initiatives across the country. The unique part is that Pepsi plans to have consumers suggest and vote on the community projects it funds, rather than donating to already existing charities.

The Pepsi Refresh Project, which is part of Pepsi’s larger ‘Refresh Everything’ campaign, will involve monthly contests beginning in January. Consumers will have 10 days to submit social charity ideas in categories like health, arts and culture, the planet, and education, after which the submissions will be open to public voting. Stats for Customized Charities Trending: Older & Mild
Traction: 3,959 clicks in 247 w
Interest: 4 minutes
Concept: Customized Charities
Related: 34 examples / 26 photos
Segment: Males, 12-55
Comparison Set: 12 similar articles, including: interactive pepsi transit ads, 30 pepsi marketing tactics, and soft drink adbusting.