This Pepsi Max Campaign Promises More Efficient Mental Processing
It's amazing and incredibly frustrating how difficult it is to recall obvious information when you're tired. This Pepsi Max campaign captures this concept in a pair of illustrated prints, advertising a beverage that guarantees a cognitive awakening.
Two of the soft drink's ingredients are caffeine and ginseng, offering a "Wake up!" effect on your brain. To demonstrate the importance of this mental state, the BBDO advertising agency of Russia paints a picture of a couple scenarios that demand a certain sharpness.
The first ad features a man leaning over a woman in his bed as he desperately attempts to remember her name. The second illustrates an urgent attempt to identify a key to an outhouse. Both images in the Pepsi Max campaign have turned the guy's head into a cryptic maze, denoting his difficulty in jogging his memory.
Two of the soft drink's ingredients are caffeine and ginseng, offering a "Wake up!" effect on your brain. To demonstrate the importance of this mental state, the BBDO advertising agency of Russia paints a picture of a couple scenarios that demand a certain sharpness.
The first ad features a man leaning over a woman in his bed as he desperately attempts to remember her name. The second illustrates an urgent attempt to identify a key to an outhouse. Both images in the Pepsi Max campaign have turned the guy's head into a cryptic maze, denoting his difficulty in jogging his memory.
