This Pepsi Max Advertisement Uses a Magician to Incite Wonder

By: Laura McQuarrie - Jun 27, 2013
References: marketingmagazine & creativecriminals
For its Pepsi Max advertisement, the soda pop company teamed up with British magician Dynamo to express "The Magic in the Max." The stunt was designed to remind people to appreciate the small, magical moments in life.

Walks alongside one of London's double decker buses and floats upward. While the bus is in motion, Dynamo appears to be hovering in the air beside it. People on the streets of London pulled out their smartphones and ran alongside the bus to snap pictures of the unusual sight.

Of course, Pepsi had a strategically placed Pepsi Max advertisement on the side of the bus, which will appear in all of the photos shared with friends across social media. This advertisement goes out of its way to create something out of the ordinary and cause people to wonder how it was pulled off.