The Pepsi Live for Now Campaign Now Includes Streetwear

By: Megan Facciuolo - Published: May 22, 2014 • References: pepsi and hypebeast
Pepsi's most recent campaign Pepsi Live for Now unveiled a new venture: streetwear. The 'Live for Now' collection will feature clothing, shoes, accessories, electronics and even skateboards. Every item will be produced by a handpicked group of the world's best artists and designers.

The venture is part of the company's 'The Art of Football' program, which is a kick-off for their ads in World Cup 2014. The collection includes distinctive artwork from six international street artists. And while you may think that the pieces will boast giant Pepsi graphics, they are actually very discreet and fashionable.

Some of the pieces that Pepsi-enthusiasts and non-soda drinkers alike can don include graphic tees, jackets and swim trunks from Original Penguin, headphones from Bang & Olufsen’s B&O PLAY line and skateboards from SHUT.