The Pepperjack Packaging Shows it Should be Drank with Meat

By: Jamie Danielle Munro - Published: • References: thecollective.au & lovelypackage
The Pepperjack packaging by The Collective Design Studio explicitly draws a correlation between food and this kind of drink.

Pepperjack came to the studio and asked them to make this connection between a specific type of wine and food. However, the challenge was to keep with the same kind of branding identity the label had used for years (a cream background put on an angle). The studio thus used the same colors and placement of the label, but illustrated images of a cow on the front, and used language that's similar to various cuts of beef to help draw this connection. The result is an effective marketing technique that makes people thing of a specific food to drink with the wine. Stats for Explicit Wine-Paired Branding Trending: This Year & Popular
Traction: 1,509 clicks in 27 w
Interest: 0.7 minutes
Concept: Pepperjack Packaging
Related: 62 examples / 48 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: juxtaposed bakery branding, illustrative food branding, and fine art fragrance packaging.