The Pepe Jeans Spring/Summer 2011 Campaign Keeps it Casual and Cool

By: Chalaine Mantha - Published: Feb 15, 2011   Updated: Jul 11 2011 • References: pepejeans & homotography.blogspot
The Pepe Jeans Spring/Summer 2011 campaign features models Jon Kortajarena and Anne Vyalitsyna. The hip couple can be seen lounging about and playing around outside on a gorgeous day. The models wear an assortment of spring and summer fashions including flirty floral dresses, different shades of denim and cute hats.

The black-and-white Pepe Jeans Spring/Summer 2011 campaign was skillfully photographed by Warren Du Preez and Nick Thornton Jones.

Implications - These laid-back ads exude a lifestyle that many consumers crave but few can attain. Companies can capitalize on this pattern by offering products that provide customers with a sense of freedom and relaxation from everyday life. Advertising can especially be utilized to give customers the sensations of release from the constraints and stresses of day to day activities. Stats for Hangin' Out Model Ads Trending: Older & Warm
Research: 14,166 clicks in 275 w
Interest: 4 minutes
Concept: Pepe Jeans Spring/Summer 2011
Related: 112 examples / 86 photos
Segment: Neutral, 18-55+
Comparison Set: 41 similar articles, including: sweet summer fashion, errand-running photography, and sweat-tastic spreads.