The Pepe Jeans Spring/Summer 2011 campaign features models Jon Kortajarena and Anne Vyalitsyna. The hip couple can be seen lounging about and playing around outside on a gorgeous day. The models wear an assortment of spring and summer fashions including flirty floral dresses, different shades of denim and cute hats.
The black-and-white Pepe Jeans Spring/Summer 2011 campaign was skillfully photographed by Warren Du Preez and Nick Thornton Jones.
Implications - These laid-back ads exude a lifestyle that many consumers crave but few can attain. Companies can capitalize on this pattern by offering products that provide customers with a sense of freedom and relaxation from everyday life. Advertising can especially be utilized to give customers the sensations of release from the constraints and stresses of day to day activities.
Hangin' Out Model Ads
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Sweet Summer Fashion
Timid Poolside Fashion