The Pepe Jeans Spring/Summer 2011 Campaign Keeps it Casual and Cool

By: Chalaine Mantha - Published:   Updated: Jul 11 2011 • References: pepejeans and homotography.blogspot
The Pepe Jeans Spring/Summer 2011 campaign features models Jon Kortajarena and Anne Vyalitsyna. The hip couple can be seen lounging about and playing around outside on a gorgeous day. The models wear an assortment of spring and summer fashions including flirty floral dresses, different shades of denim and cute hats.

The black-and-white Pepe Jeans Spring/Summer 2011 campaign was skillfully photographed by Warren Du Preez and Nick Thornton Jones.

Implications - These laid-back ads exude a lifestyle that many consumers crave but few can attain. Companies can capitalize on this pattern by offering products that provide customers with a sense of freedom and relaxation from everyday life. Advertising can especially be utilized to give customers the sensations of release from the constraints and stresses of day to day activities.