Photographer Bohousek Pospisilu has captured these creative promotional ads for Bugsy's Bar in Czech Republic.
The ads show people posing as cocktail glasses in order to show that Bugsy's bar offers 'Living Cocktails.'
The campaign was created by Saatchi & Saatchi, Prague with creative director Jakub Hanzlicek.
Implications - Campaigns like this demonstrate the importance of a clear, provocative and tantalizing message when it comes to advertising. Cleverly designed ads like this succinctly and effectively communicate what is trying to be said, and are far more likely to resonate with consumers who give it even the most cursory of glances. By capturing a sleek and sexy aesthetic, promotions like this hit their intended audience in all the right ways.
People as Cocktail Glasses
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