Pentagram 'The Forty Story' Traces the Company's History

By: Romina S. Cortellucci - Published: May 23, 2012 • References: pentagram and underconsideration
The Pentagram 'The Forty Story' is a look into the life of a young man who happened to be born on the day Pentagram opened. The video describes the adventures and life of this young boy as tracked by the designs of Pentagram. The company Pentagram, the world's largest independent design consultancy, uses this video to celebrate its 40th anniversary in business.

The video shows off the extensive portfolio of the company working with popular name brands such as Tiffany and Co. to charitable organizations. It weaves in an illustrious affair, wild adventures, the lowest lows, and finally true love. Adorably sweet, 'The Forty Story' can actually be seen as a cultural story conceived with brands. It provides Pentagram with a platform to exhibit the creativity they have harnessed over their forty years of business.