The Pennyblack Fall/Winter 2014/2015 collection has been displayed via a chic schoolgirl lens. Models Ine Neefs, Marine Deleeuw, Maria Loks and Josephine Skriver sported a series of white high rise collars, each one mimicking the looks of the classic schoolgirl.
The collegiate feel of these Pennyblack advertisements resonate with the season that the label is current catering to. As many young women are returning to school come Fall 2014, it follows that the Italian label chose to focus its attention upon houndstooth patterns, plaid zip up jackets, ankle socks and simplistic trousers.
At the same time, this Pennyblack set deviates from the norm as the women also sported a series of animal prints. In this way, the brand is reinterpreting the iconic style.
Stats for Remixed Schoolgirl Campaigns
Trending: Older & Average
Research: 3,904 clicks in 88 w
Interest: 2.3 minutes
Concept: Pennyblack Fall/Winter 2014/2015
Related: 104 examples / 80 photos
Segment: Females, 18-55
Comparison Set: 38 similar articles, including: brothel-inspired fashion, flirty schoolgirl fashions, and sophisticated schoolgirl style.
Remixed Schoolgirl Campaigns
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