If you’ve ever had a hard time putting a good book down, then you can probably relate to Penguin Book’s latest campaign. Named ‘Unputdownable,’ this marketing strategy uses people’s hands as books.
The ingenious idea makes you look twice before understanding the meaning behind the pictures. Check out the gallery to see how your hands can pass as ‘Unputdownable’ novels.
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Penguin Books Creates the 'Unputdownable' Book Campaign
Published: Jul 7, 2009 Updated: Apr 4 2011 • References: scaryideas