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Penguin Books Creates the 'Unputdownable' Book Campaign

By: Tisah Tucknott - Published:   Updated: Apr 4 2011 • References: scaryideas
If you’ve ever had a hard time putting a good book down, then you can probably relate to Penguin Book’s latest campaign. Named ‘Unputdownable,’ this marketing strategy uses people’s hands as books.

The ingenious idea makes you look twice before understanding the meaning behind the pictures. Check out the gallery to see how your hands can pass as ‘Unputdownable’ novels.

Implications - It seems that the most effective advertising campaigns are those that have a simple execution based on an insightful concept. This Penguin Books campaign, entitled 'Unputdownable' Book, is a great example of straight-to-the-point imagery paired with a truthful, insightful idea that other companies and ad agencies could benefit from following. Stats for Hand Novels Trending: Older & Mild
Traction: 4,018 clicks in 320 w
Interest: 4 minutes
Concept: Hand Novels
Related: 26 examples / 20 photos
Segment: Neutral, 18-35
Comparison Set: 10 similar articles, including: green diy bookshelves, 20 paper notebooks and planners, and fake books.