If you’ve ever had a hard time putting a good book down, then you can probably relate to Penguin Book’s latest campaign. Named ‘Unputdownable,’ this marketing strategy uses people’s hands as books.
The ingenious idea makes you look twice before understanding the meaning behind the pictures. Check out the gallery to see how your hands can pass as ‘Unputdownable’ novels.
20 Paper Notebooks and Planners
Green DIY Bookshelves
Digital Medieval Cookbooks
Penguin Books Creates the 'Unputdownable' Book Campaign
By: Tisah Tucknott - Published: Jul 7, 2009 Updated: Apr 4 2011 • References: scaryideas