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Penguin Books Creates the 'Unputdownable' Book Campaign

By: Tisah Tucknott - Published:   Updated: Apr 4 2011 • References: scaryideas
If you’ve ever had a hard time putting a good book down, then you can probably relate to Penguin Book’s latest campaign. Named ‘Unputdownable,’ this marketing strategy uses people’s hands as books.

The ingenious idea makes you look twice before understanding the meaning behind the pictures. Check out the gallery to see how your hands can pass as ‘Unputdownable’ novels. Stats for Hand Novels Trending: Older & Mild
Traction: 3,832 clicks in 284 w
Interest: 4 minutes
Concept: Hand Novels
Related: 39 examples / 30 photos
Segment: Neutral, 18-35
Comparison Set: 14 similar articles, including: green diy bookshelves, 20 paper notebooks and planners, and fake books.