These tricky ads for Penguin Books feature bold text that tells you not to imagine scenarios like tiny people attacking a giant on a beach, a bearded man attacking a windmill or nuns in bikinis licking lollipops—if you've read this far, it's already too late and the images have already popped into your head.
The Penguin ads show that "If you read it, you imagine it," demonstrating just what a powerful tool the imagination can be, even though there are no visuals used at all in these advertisements. Instead of being spoon-fed scenes from books the way movies tend to do, these ads by Y&R Sao Paulo encourage your imagination to come alive and invent its own visuals, even though the ads trick you by telling you not to let it happen in the first place.
Stats for Imagination-Inducing Book Ads
Trending: Older & Mild
Research: 1,519 clicks in 101 w
Interest: 1.3 minutes
Concept: "penguin Books"
Related: 48 examples / 37 photos
Segment: Neutral, 18-35
Comparison Set: 18 similar articles, including: dino tea party posters, versatile literary logo ads, and perceptive corporate pastimes.
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