These ads for Penguin Audio feature gorgeous illustrations that depict classic stories like Alice in Wonderland, Dracula and Moby Dick. If you only looked really quickly at the drawings, you might totally miss their message and the one new element that has been added to each story.
Each poster features a playful adaptation of the Penguin logo with sound recording equipment in hand, getting right in on the action at some of the most pivotal scenes in the books. The creature is almost hard to spot in some cases, which is a clever way to suggest that Penguin Books was there to capture and share the original versions of the story without interfering. The Penguin audiobooks ads were developed by China's Y&R Beijing agency.
Stats for Storytelling Audiobook Ads
Trending: Older & Average
Research: 1,684 clicks in 101 w
Interest: 1.4 minutes
Concept: "penguin Audio"
Related: 81 examples / 62 photos
Segment: Neutral, 18-35
Comparison Set: 30 similar articles, including: sensual alphabet animated gifs, versatile literary logo ads, and perceptive corporate pastimes.
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