Superstar

The Pelephone Canons Commercial Brings Both Sides Together

By: Amelia Roblin - Published: Mar 4, 2011 • References: gravity.co.il and behance.net
Normally when the cannons are rolled out and the warriors cry, one can expect to see some gruesome bloodshed, so it's quite a relief to see the Pelephone Canons commercial, in which the choice weapon is the stuff that weaves cozy knit sweaters.

The short film was made by Gravity Creative Space to advertise international calling plans. The genius of the advertisement lies in its ability to lay out a scenario that ends progresses against the viewer's predictions and ends with a heartwarming impact.

At the beginning of the Pelephone Canons commercial, a red army and blue army prepare for what looks to be a war, rolling giant balls of yarn into falconets and catapults. One discovers at its close that the two armies were a sea apart, but in pulling the strings they've anchored on either side, their two continents touch and the soldiers embrace in camaraderie.