Kia has just released a new ad campaign for the Kia Soul that is quite unconventional, and at times disturbing and downright scary. It’s quite a different tactic to take to sell a car, especially with this economy. The Kia Soul campaign answers this unusual question: How would a mobster feel if he looked into a brand new Kia Soul?
All three spots are live on the web via the link below; mousing over each one provides a bizarre, almost voyeuristic look into these mobsters’ reactions. They say that eyes are the windows to the soul…
Stats for Voyeurvertising
Trending: Older & Mild
Research: 6,663 clicks in 378 w
Interest: 4 minutes
Related: 69 examples / 53 photos
Segment: Neutral, 18-55
Comparison Set: 25 similar articles, including: maintenance-free cars, public urination as advertising, and the battle of microcars accelerates.
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