Kia Soul Ad Campaign Gives Mobsters a Sneak Peek Inside

By: Nicole Chia - Published: Jan 24, 2009 • References: soul.kiamotors & peerintoasoul
Kia has just released a new ad campaign for the Kia Soul that is quite unconventional, and at times disturbing and downright scary. It’s quite a different tactic to take to sell a car, especially with this economy. The Kia Soul campaign answers this unusual question: How would a mobster feel if he looked into a brand new Kia Soul?

All three spots are live on the web via the link below; mousing over each one provides a bizarre, almost voyeuristic look into these mobsters’ reactions. They say that eyes are the windows to the soul… Stats for Voyeurvertising Trending: Older & Mild
Research: 6,663 clicks in 382 w
Interest: 4 minutes
Concept: Voyeurvertising
Related: 64 examples / 49 photos
Segment: Neutral, 18-55
Comparison Set: 23 similar articles, including: maintenance-free cars, public urination as advertising, and the battle of microcars accelerates.