Potential
Kia has just released a new ad campaign for the Kia Soul that is quite unconventional, and at times disturbing and downright scary. It’s quite a different tactic to take to sell a car, especially with this economy. The Kia Soul campaign answers this unusual question: How would a mobster feel if he looked into a brand new Kia Soul?

All three spots are live on the web via the link below; mousing over each one provides a bizarre, almost voyeuristic look into these mobsters’ reactions. They say that eyes are the windows to the soul…