This Olay Skincare Packaging Features Peelable Sticker Branding

By: Jana Pijak - Sep 24, 2015
Toronto-based designer Rachel Mannone conceived this peelable sticker branding for renowned skincare brand Olay. While Rachel's design project is still conceptual, it proves that promotional branding can indeed be artistic.

Representative of differently scented wipes, each of the designer's peelable stickers is adorned with a varying graphic. Each stick-on packaging element is accented with an illustration of a woman with flowing hair -- displayed in opposing hues to represent different wipe varieties.

This face wipe packaging features traditional stick-on elements that are used both for function -- when opening and closing packages -- and to display playful branding. This brand identity project revamps a traditional brand's image in an attempt to appeal to a younger demographic of consumers.