Pedaler Powered Billboard - 120 Volunteers Charge Campaign |
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DDB Canada has created an illuminated billboard powered by 120 volunteer bicycle riding pedalers. Each pedaler generates enough electricity to power the illuminated reindeer. For each hour the reindeer was powered up, BC Hydro made a donation to the Canadian Association of Food Banks.
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interactive bollboard-charity By: sora on Mar 4, 07 | 0 Trends | 32 Comments |
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