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Classy Cyclist Couture

The Pedaler Clothing Spring 2010 Collection Allows You to be Fashionably Fi

— March 5, 2010 — Lifestyle
Just because you ride a bike everywhere doesn’t mean you have to wear skintight polyester jerseys and those silly shorts. You too can be stylish as you ride along those park paths and lakefront trails. The Pedaler Clothing Spring 2010 Collection keep all of the tech specs that go into cycling garments while adding a touch of street flair.

Looking to please the ever-increasing cyclist market, the Pedaler Clothing Spring 2010 collection is designed ergonomically friendly for movement on a bike, meaning the clothes are reinforced at stress points where conventional clothing would likely tear. They even include small reflective areas on the items so that you can still look good when you go for a night ride.
Trend Themes
1. Stylish Cycling Apparel - The trend of fashionable cycling clothing that combines style with technical features provides an opportunity for disruptive innovation in the apparel industry.
2. Ergonomic Design - The trend of clothing designed specifically for movement on a bike creates opportunities for disruptive innovation in the apparel industry by focusing on comfort and functionality.
3. Reflective Details - The trend of incorporating small reflective areas into cycling garments offers an opportunity for disruptive innovation in the apparel industry to enhance visibility and safety for cyclists.
Industry Implications
1. Apparel - The apparel industry can capitalize on the trend of stylish cycling apparel by developing innovative and fashionable clothing specifically designed for cyclists.
2. Sporting Goods - The sporting goods industry can take advantage of the trend of ergonomic design in cycling clothing by creating specialized products that enhance performance and comfort for cyclists.
3. Safety Equipment - The safety equipment industry has an opportunity to innovate by incorporating reflective details into their products to improve visibility and safety for cyclists during night rides.
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