A cycling combination set called the Pedal Brain offers both hardware and software for the avid biker. The Pedal Brain includes an iPhone accessory and two applications for complete biking experience.

Included in the Pedal Brain set are a handlebar-mounted iPhone case, an iPhone application and a web-ready application. The ANT+ wireless protocol, something utilized in power-meters and heart-rate monitors, allows the Pedal Brain’s case to communicate with the applications. Bikers can view and share analytics and graphs of their riding as well as receive ‘coaching’ through subscription by bike trainers.