'Peanuts' celebrates its 60th anniversary in style with product collaborations with other big companies.
Including partnerships with Lacoste, Loopwheeler, Hysteric Glamour and Original Fake, 'Peanuts' also worked on a sneaker with Converse. Other collaborators include Mulberry, Medicom on Bearbricks and Longchamp for their bag collection. Now you can wear your love for the 'Peanuts' family in utmost style.
Implications - With adults feeling like it's never too old to be a kid, brands have responded with cartoon apparel. Many have incorporated well-known characters to bring the nostalgic elements of childhood that consumers can enjoy through fashion. Playful designs with a hint of sentiment is a good way for designers to market their brands as cheerful and friendly as opposed to pretentious and snobby.
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