These Peanut Butter Jars Were Designed to Appeal to Children

By: Mishal Omar - Sep 27, 2016
References: & packagingoftheworld
Finding snacks that children enjoy can be challenging and this peanut butter packaging aims to relieve any issues that parents of picky eaters may face.

The peanut butter is owned by the brand 'Nutty by Nature' and its packaging was designed by the creative agency 'The Silot.' Through its labeling, the demographics the brand chose to target include children in retail spaces and mothers online. The labeling is peanut-themed and features playful illustrations of children on various adventures. The brand offers three different types of the spread, with crunchy, creamy and smooth all being options.

This peanut butter packaging successfully uses quirky illustrations in order to appeal to its target demographics -- young children and their parents.