Calve's Peanut Butter Jars Feature Shapely and Unusual Labels

By: Laura McQuarrie - Dec 20, 2016
References: trndmonitor
Calvé has been around for more than a century and over time, it has produced many unique and noteworthy peanut butter jars. One of the best examples of this from the past was an edgy punk-inspired design that featured bold black spraypaint.

Now, Calvé is continuing the tradition of creating standout peanut butter packaging with an illustrative design atop a shapely, undulating label. The style of the illustration is modeled after the details of German Art Nouveau, as reflected in the sinuous, organic forms that sprawl across the label.

In the process of paying tribute to a prominent design style in Europe, the unique peanut butter jars honor the heritage of Calvé. One of the clearest indicators of this is the inclusion of the NOF (Nederlandse Olie Fabriek) in its original large scale.