Paul Smith Tees to Benefit Children in War Zones
Paul Smith's shirts are designed in tandem with "War Child Presents Heroes," a compilation album for the War Child charity. All proceeds from the album and shirts will go to War Child.
Implications - Designers creating clothing items to benefit charitable organizations is a fantastic way to raise awareness for certain charities and world issues and also raise money for that particular cause. Businesses may experience a raise in sales if consumers are aware of the fact that the money spent on a product is going toward a good cause.