'Fuseproject' Reinvents PayPal Logo for the Digital Age

By: Jamie Danielle Munro - Published: • References: paypal & designboom
In the digital age, companies must keep up to the Internet's ever-changing landscape, which is exactly what Fuseproject did with the PayPal logo.


Since PayPal's inception in 1999, the company has only updated its logo once in 2007. Many brands are apprehensive to tamper with such an important piece of corporate identity, and for good reason. One wouldn't want to adjust a logo to the point of it being unrecognizable for customers. Fuseproject, however, met PayPals needs and simplified the logo with some minor adjustments. The two P's are overlapped in a silhouetted shape, with the full PayPal name underneath. This way, the company can use the shape alone if needed, instead of spelling out the full name.

Photo Credits: designboom, paypal Stats for Simplified Brand Logos Trending: This Year & Mild
Traction: 213 clicks in 33 w
Interest: > 3 minutes
Concept: PayPal Logo
Related: 74 examples / 57 photos
Segment: Neutral, 18-55+
Comparison Set: 27 similar articles, including: dummy text logos, re-designed pop culture brands, and anime basketball logos.