WaterForward Allows You to Donate Money in the Name of a Friend

By: Parul Rohatgi - Published: Nov 13, 2011 • References: & thenextweb
Waterforward is using a pay-it-forward approach to charity by using social media to raise money for charity.

It is a very simple premise. WaterForward has created an online WaterForward Book. You can donate $10 for one or many friends or family, and get them into an online WaterForward Book. But the only way of getting into this book is if someone pays for you first. All the pay-it-forwards are tracked, so you know how much you and your connections have raised, and all the money raised goes 100% into clean water projects.

The campaign aims to give recognition to those who give money to charities, and also leverage the power of social media for a great cause. Stats for Charitable Social Media Books Trending: Older & Average
Research: 3,295 clicks in 236 w
Interest: 4 minutes
Concept: Pay-it-forward
Related: 83 examples / 64 photos
Segment: Neutral, 18-55
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