Paulo Gabriel is a 26-year-old graphic designer who is currently based in Brazil. In this collection, he draws a bunch of potential designs that are simplistic yet almost delectable themselves. Gabriel utilizes a variety of illustration styles which hearken back to a '60s aesthetic and I have to say, I would be proud to use any of these logos if I owned an ice cream company.
Implications - With the ever-changing economic and technological front frustrating North American citizenry, consumers are responding more positively to simplistic designs as it evokes feelings of serenity. Corporations looking to satiate consumer desire for life stability may consider releasing a line of relaxation products to combat the stresses of modernity.