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Hazy Winter Shoots

Photographers Paulina Persson and Sarah Bolmsten Create Gorgeous Photo Works

— July 27, 2010 — Fashion
Photographers Paulina Persson and Sarah Bolmsten are quite a talented team. The Swedish artists have shot campaigns and editorials for high-end fashion mags all over the world.

This photo series features a range of styles, with some colorful and worldly prints, and other more subdued and grungy shots. All equally artistic, these gorgeously composed works definitely prove Paulina Persson and Sarah Bolmsten as versatile photographers.

Implications - Placing fashion amongst the elements suggests both durability of the design as well as versatility in a number of environments. A fashion shoot in a winter wasteland gives these clothes an edge over competing collections. Companies should consider how to incorporate aspects of nature into promoting their products to infuse their designs with this sense of resilience.
Trend Themes
1. Fashion and Nature - Incorporating elements of nature into fashion promotions for added resilience.
2. Versatile Photography Styles - Trend of photographers showcasing a range of photography styles and versatility.
3. High-end Editorial Campaigns - High-end editorial campaigns are still relevant and in demand.
Industry Implications
1. Fashion - Fashion industry can incorporate natural elements into product promotions.
2. Photography - Photography industry can promote versatility in showcasing a range of styles.
3. Publishing - Publishing industry can continue to offer high-end editorial campaigns to their clients.
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