Hazy Winter Shoots
This photo series features a range of styles, with some colorful and worldly prints, and other more subdued and grungy shots. All equally artistic, these gorgeously composed works definitely prove Paulina Persson and Sarah Bolmsten as versatile photographers.
Implications - Placing fashion amongst the elements suggests both durability of the design as well as versatility in a number of environments. A fashion shoot in a winter wasteland gives these clothes an edge over competing collections. Companies should consider how to incorporate aspects of nature into promoting their products to infuse their designs with this sense of resilience.