The Paule Ka Spring 2013 ad campaign promotes a luxurious lifestyle complete with glamorous clothing fit for everyday activities. With 60s-inspired silhouettes, the outfits may hark back to a time of housewives and white picket fences, but they have been updated for the independent modern woman. In this case, that woman is model Hilary Rhoda.
Shot by United Kingdom photographer Venetia Scott, the Paule Ka Spring 2013 ad campaign was captured on location at the lush ground of a Palm Beach estate. Art directed by Paula Ka designer Serge Cajfinger, the photoshoot embodies the spirit of all things vintage and retro. The timeless looks were complemented with voluminous shiny hair and a smokey eye, making the brunette beauty irresistible and sultry.
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Concept: Paule Ka Spring 2013
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Segment: Females, 35-55
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