Paul Stuart Croc Trooper Hat
Published: Dec 8, 2007
Updated: Jun 20 2011
Limited Edition! OK, I laughed too when I first saw this trooper hat. But when I saw the $1,400 price, I knew I missed something. This hat is so chi-chi that it is out there. Guaranteed nobody else will be wearing this. Unique is hard to do, but this does it, and does it well. It has a matte crocodile skin lining with super soft nutria fur.
Implications - One of the best ways a company can attract interest from the general public is by creating an outlandish novelty item. By establishing itself as a ridiculous comic product, the company appeals directly to consumers obsessed with originality and memorable items.