Paul Stuart Croc Trooper Hat

By: Going Like Sixty - Published: Dec 8, 2007   Updated: Jun 20 2011 • References: paulstuart
Limited Edition! OK, I laughed too when I first saw this trooper hat. But when I saw the $1,400 price, I knew I missed something. This hat is so chi-chi that it is out there. Guaranteed nobody else will be wearing this. Unique is hard to do, but this does it, and does it well. It has a matte crocodile skin lining with super soft nutria fur.

Implications - One of the best ways a company can attract interest from the general public is by creating an outlandish novelty item. By establishing itself as a ridiculous comic product, the company appeals directly to consumers obsessed with originality and memorable items. Stats for Silly Luxury Hats Trending: Older & Chilly
Research: 3,564 clicks in 437 w
Interest: 4 minutes
Concept: Silly Luxury Hats
Related: 47 examples / 36 photos
Segment: Neutral, 18-35
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