Paul Smith Releases Limited-Edition Line for Oakley
The 500-pair line will be released through Paul Smith's store, and features four different color choices. Lovers of the 80s frogskin glasses will be happy to see their return, and modern sunglasses lovers will be happy to see the Oakley/Smith pairing.
Implications - With the recession prompting consumers to shop and budget carefully, affordable vintage fashions are resurging. Now consumers crave retro fashions to add antiquity and uniqueness to their ensembles. Companies can incorporate vintage styles into their products to appeal to this fashion-conscious demographic.