The Paul Smith Chess Set is for geeky fashionistas who like a good strategy game once in awhile. This newly-designed board game will have you looking fabulous while pondering your next move.
Using his signature look, Paul Smith adorns the sides of this chess board with multicolored bars. The luxuriously-crafted chess board boasts leather and suede materials for an upscale look. Checkmate your opponent in style with the Paul Smith Chess Set.
Implications - Consumers are looking for an element of style with all of their products. Items that are practical while still being attractive are appealing to those who want to maintain their appearance throughout everything.
Stats for Stylish Strategy Games
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Concept: Paul Smith Chess Set
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Segment: Males, 12-55
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