Strategize Stylish Moves With the Paul Smith Chess Set
Summer Luu — December 6, 2010 — Life-Stages
References: selectism & highsnobiety
The Paul Smith Chess Set is for geeky fashionistas who like a good strategy game once in awhile. This newly-designed board game will have you looking fabulous while pondering your next move.
Using his signature look, Paul Smith adorns the sides of this chess board with multicolored bars. The luxuriously-crafted chess board boasts leather and suede materials for an upscale look. Checkmate your opponent in style with the Paul Smith Chess Set.
Implications - Consumers are looking for an element of style with all of their products. Items that are practical while still being attractive are appealing to those who want to maintain their appearance throughout everything.
Using his signature look, Paul Smith adorns the sides of this chess board with multicolored bars. The luxuriously-crafted chess board boasts leather and suede materials for an upscale look. Checkmate your opponent in style with the Paul Smith Chess Set.
Implications - Consumers are looking for an element of style with all of their products. Items that are practical while still being attractive are appealing to those who want to maintain their appearance throughout everything.
Trend Themes
1. Style-centric Board Games - There is a growing demand for board games that combine strategic gameplay with stylish designs, creating opportunities for game developers to create visually appealing gaming experiences.
2. Luxury Material Integration - Integrating high-quality materials such as leather and suede into traditional games like chess can attract a niche market of consumers who seek a combination of sophistication and entertainment.
3. Fashionable Gaming Accessories - The popularity of the Paul Smith Chess Set highlights the potential for fashion designers and retailers to tap into the market of stylish gaming accessories, offering consumers a way to express their personal style even during leisure activities.
Industry Implications
1. Board Game Development - Board game developers can leverage the trend of style-centric board games by creating visually appealing, stylish games that cater to consumers' desire for both strategic gameplay and aesthetic appeal.
2. Luxury Goods - Luxury goods companies can explore opportunities to integrate high-quality materials into traditional products, like chess sets, to target consumers who value sophistication and the use of luxurious materials in their purchases.
3. Fashion and Gaming Accessories - Fashion designers and retailers can seize the market for fashionable gaming accessories by offering stylish and visually appealing products, allowing consumers to express their personal style even during their leisure activities.
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