Paul Rudd was photographed by Martin Schoeller dying the puppies pink then playing around with them. Pretty adorable and interesting, as Schoeller's photography usually is.
The first three images in the gallery are from the GQ shoot, while the rest are funny takes from Rudd's archive. See more recent GQ Magazine features below.
Implications - Society has become so saturated with advertisements that consumers have become desensitized to their images. They now only pay attention to ads that are unique for their surreal or shocking content as they are atypical and memorable. Companies should infuse their marketing campaigns with these qualities if they wish to appeal to potential consumers.