Apprentice

The Blue Man

By: cosio55 - Published: • References: consumerist
14 years ago, Paul Karason had fair skin and freckles. Today, he's a deep shade of blue, all thanks to his infomercial purchase. He bought an apparent cure-all miracle product called colloidal silver, a substance made from mixing water and an electrical current.

"The change was so gradual that I didn't perceive it, and the people around me, likewise, it was just so gradual no one really noticed," Karason said. "It wasn't until a friend I hadn't seen in several months came by to my parent's place to see me and he asked, What did you do?'"

This is totally real. It's not makeup, paint a strange tattoo or dye -- his skin actually IS this color. Stats for "Miracle" Product Turns Man Into Smurf Trending: Older & Mild
Traction: 3,062 clicks in 365 w
Interest: 4 minutes
Concept: "Miracle" Product Turns Man Into Smurf
Related: 56 examples / 43 photos
Segment: Neutral, 18-35
Comparison Set: 20 similar articles, including: conveniently zippered scarves, top 100 retail trends of 2014, and candid profile editorials.