The latest collection from luxury watch design company AÃRK Collective features some of the brand's most colorfully patterned wrist watches yet.

One watch in particular grabs the eyes and will make every shopper stop and stare. This watch's face displays a vibrant black, yellow and white pattern, using geometric triangle shapes as the focus of its design. In an ingenious marketing tactic, AÃRK Collective advertised the watch against its own pattern, making it appear camouflaged while simultaneously bringing out its bright colors and unique style. This causes viewers to see the watch as not just a time-telling device, but as a piece of art that can be coordinated with various outfits, and can even become a topic of conversation at parties or other events.

With this new collection, AÃRK Collective has shown that watches can indeed remain functional while channeling a sense of artistry and creativity; the brand's new collection truly features works of art.