Alyssa Milano Created a Fun Patterned Paper Towel Line for Viva

By: Laura McQuarrie - Sep 11, 2015
References: twitter & bustle
Although cleaning supplies are dedicated to making homes look more attractive, the tools themselves can hardly be called aesthetically pleasing—except for the new line of patterned paper towels Alyssa Milano designed for Viva.

For many people, having a wall-mounted or standing paper towel holder in the kitchen is an essential for keeping messes at bay. Since these are visible fixtures in the cooking space, Milano's colorful patterned paper towel designs now make them less of an eyesore in both traditional and modern kitchens.

As well as putting her stylish stamp on the paper towels, Milano also approached the project from the perspective of a mom that others will surely appreciate. As she puts it, "As a mom, I want to find things that make life easier for other moms. These are pretty but multi-functional."