The Patta Summer 2014 collection is showcased in the Dutch Streetwear brand's women's only-editorial. The brand is likely looking to repeat the success of its first women's-only editorial, released the year before.
The majority of the brand's offerings are geared towards men; however, this hasn't stopped the label from widening its scope to include the ladies. After all, women are becoming increasingly interested in menswear; more specifically, streetwear. In taking advantage of this rapidly expanding potential market, creative directors (and friends) Ace Dia and Violette Esmerelda have created a beautiful editorial illuminating the classic streetwear basics.
For those women with a roaming eye, looking to experiment with androgynous-looking streetwear, the collection is available in-store and online.
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Research: 4,064 clicks in 93 w
Interest: 4 minutes
Concept: Patta Summer 2014
Related: 104 examples / 80 photos
Segment: Females, 12-35
Comparison Set: 38 similar articles, including: chicly understated streetwear, sinister friendship lookbooks, and nostalgic skater editorials.
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