The Patrick Lindblom 'A Trance When I'm Awake' editorial is full of movement and grace. The delicate Marthe Flatmo looks contorted and squirming, as if trying to wake herself from a daydream. Her platinum blonde mane and ice blue eyes perfectly compliment the soft hues used in this shoot.

The Patrick Lindblom 'A Trance When I'm Awake' spread captures this Norwegian beauty in unusual yet extremely sensual positions.

Implications - Consumers often invest their time or money in a particular product because of the experience it is able to generate for them. Consumers will lean towards products that provide them with exciting or thrilling feelings that may be currently lacking in their own lives due to hectic schedules and busy lifestyles.