Avon's McDreamy

By: Alex Covert - Published: Apr 2, 2008   Updated: Mar 24 2011 • References: luxist
The popularity of the hit medical drama, Grey's Anatomy, has brought about the acting comeback of Patrick Dempsey, aka McDreamy. He is supposedly working with Avon to produce a new fragrance line. Avon? Yep, his wife is Avon's global creative color director. Who knew? Add another $5 million to the Dempsey family savings account.

Implications - Celebrity endorsement is one of the many ways in which brands have captured attention and created loyalty among their customers over the years. Extreme fans are devoted in every way to the celebrity they admire, and are therefore likely to purchase anything the celebrity endorses. Thus, endorsement continues to be a major element of successful branding for today's companies. Stats for Patrick Dempsey Fragrance Trending: Older & Chilly
Research: 1,966 clicks in 425 w
Interest: 4 minutes
Concept: Patrick Dempsey Fragrance
Related: 60 examples / 46 photos
Segment: Males, 18-55
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