The Patagonia California Route Organic Lager Marks 40th Anniversary
Meghan Young — November 15, 2013 — Lifestyle
When it comes to celebrating a milestone such as being in business for an impressive 40 years, people often make a sweater or give out a special discount; the Patagonia California Route Organic Lager pays tribute in a much more fun way. The outdoor clothing and company decided to team up with New Belgium Brewing to create a limited edition beverage people can cheers with.
Packed in blue and black cans as a homage to the company's iconic logo, the Patagonia California Route Organic Lager is made with only top quality ingredients that give it a "aromatic blast of citrusy Cascade hopes," as written on their site. The profits will be donated to the United Way of Larimer County’s Long Term Flood Recovery fund.
Packed in blue and black cans as a homage to the company's iconic logo, the Patagonia California Route Organic Lager is made with only top quality ingredients that give it a "aromatic blast of citrusy Cascade hopes," as written on their site. The profits will be donated to the United Way of Larimer County’s Long Term Flood Recovery fund.
Trend Themes
1. Sustainable Collaboration - The collaboration between Patagonia and New Belgium Brewing demonstrates the trend of brands coming together to create special edition products.
2. Corporate Social Responsibility - The Patagonia California Route Organic Lager showcases the trend of companies using their products to support charitable causes.
3. Limited Edition Collaborations - The creation of the Patagonia California Route Organic Lager represents the trend of companies partnering with breweries to produce unique beverages.
Industry Implications
1. Outdoor Clothing - The collaboration between Patagonia and New Belgium Brewing presents an opportunity for outdoor clothing companies to expand their brand presence by offering limited edition beverages.
2. Craft Brewing - Craft breweries can explore collaborations with brands outside of the beverage industry, like Patagonia, to create innovative and socially responsible beer offerings.
3. Non-profit Organizations - The partnership between Patagonia and New Belgium Brewing highlights the potential for non-profit organizations to collaborate with companies to create mutually beneficial products that support charitable causes.
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