The Patagonia California Route Organic Lager Marks 40th Anniversary

By: Meghan Young - Nov 15, 2013
References: patagonia & psfk
When it comes to celebrating a milestone such as being in business for an impressive 40 years, people often make a sweater or give out a special discount; the Patagonia California Route Organic Lager pays tribute in a much more fun way. The outdoor clothing and company decided to team up with New Belgium Brewing to create a limited edition beverage people can cheers with.

Packed in blue and black cans as a homage to the company's iconic logo, the Patagonia California Route Organic Lager is made with only top quality ingredients that give it a "aromatic blast of citrusy Cascade hopes," as written on their site. The profits will be donated to the United Way of Larimer County’s Long Term Flood Recovery fund.