The Patagonia California Route Organic Lager Marks 40th Anniversary

By: Meghan Young - Published: Nov 15, 2013 • References: patagonia & psfk
When it comes to celebrating a milestone such as being in business for an impressive 40 years, people often make a sweater or give out a special discount; the Patagonia California Route Organic Lager pays tribute in a much more fun way. The outdoor clothing and company decided to team up with New Belgium Brewing to create a limited edition beverage people can cheers with.

Packed in blue and black cans as a homage to the company's iconic logo, the Patagonia California Route Organic Lager is made with only top quality ingredients that give it a "aromatic blast of citrusy Cascade hopes," as written on their site. The profits will be donated to the United Way of Larimer County’s Long Term Flood Recovery fund. Stats for Celebratory Company Beers Trending: Older & Mild
Research: 874 clicks in 132 w
Interest: 0.7 minutes
Concept: Patagonia California Route Organic Lager
Related: 47 examples / 36 photos
Segment: Males, 18-55+
Comparison Set: 17 similar articles, including: savage beverage branding, robotic beer dispensers, and fiery literary brews.