The Delysoy pasta boxes are designed with a friendly, funny aesthetic to help provide an inviting experience for consumers who would be seeing the brand on the shelf at the grocery store.
Designed by the Bunker creative agency, the Delysoy branding consists of boxed pasta with see-through windows that turn the pasta into hair on a cartoon person's head or face. Each of the designs brings a touch of whimsy to the product to help incite a smile from the consumer who would be interacting with it.
Regarding the product itself, the Delysoy pastas are created using 100% soybeans in spaghetti and fettuccine styles with each of the pastas featuring a natural color. The noodles are free of lactose, gluten and are surprisingly packed with minerals, vitamins and protein.
Personified Pasta Packaging
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