Marco Pocci and Claudio Dondoli are the masterminds behind the visually stunning Pasha Armchair. The Italian designers created this piece of furniture for Italian brand Pedrali, using injection-molded polycarbonate to produce the chair in clear, white and black.
The Pasha Armchair combines modern design construction with traditional styling in a package that is sure to turn some heads. The clear version is a definite must-have, especially for the outdoors.
Implications - Consumers are much more receptive to new concepts if they're introduced along with something familiar, which is why this modern transparent chair utilized a very traditional design. Corporations looking to unveil new technologies to the general public may consider incorporating familiar design elements to its hardware to ensure consumers readily accept the product.
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Concept: Pasha Armchair
Related: 68 examples / 52 photos
Segment: Females, 12-55
Comparison Set: 25 similar articles, including: minimalist seating designs, dreamy celestial loungers, and simple recycled seat sets.
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